Monday, April 23, 2012

Oh Charlie Brooker

Charlie Brooker has a new piece online, this time on the Olympic Games corporate sponsors. Once again Charlie is in incredible form:
I've never understood why firms are prepared to shell out a fortune simply to refer to the Olympics in their advertising, but then I've always been mildly baffled by the popularity of sport full-stop. I also never understood why Gillette paid Tiger Woods, a man famous for hitting balls with a stick, a huge amount of money to promote scraping a bit of sharp metal across your face – only to sideline him when it became apparent that as well as hitting balls with a stick, he had been inserting his penis into as many different women as possible, an aspiration he presumably shared with the vast majority of Gillette's customers.

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